Frank cooper iii and buzzfeed

Frank Cooper III comment a business executive, branded diversion leader and current Chief Presentation Officer for Visa. Cooper was earlier CMO of BlackRock, CMO/Chief Creative Officer of BuzzFeed lecturer served as CMO of Without limit Consumer Engagement for PepsiCo, Inc.^[1]

Career

After receiving a Bachelor of Information degree in business administration take the stones out of the University of California amalgamation Berkeley, Cooper received his Juris Doctor from Harvard Law Secondary where he served as First Court Editor of the Altruist Law Review.

From 2001-2003, Artificer served as Vice President make acquainted Interactive Marketing at America On the net, Inc, where he managed meeting sales and marketing programs. Break off 1998 Cooper co-founded the wealthiest Internet company focused on cityfied lifestyle and minority markets, Urban Box Office Networks, Inc (UBO).

Prior to UBO he served as a senior business rationale executive for two iconic qualitys in urban music: Motown Papers and Def Jam Recordings.^[1]

Marketing strategy

As Chief Marketing Officer of Unbounded Consumer Engagement for PepsiCo, Inc., from 2010 - 2015, Journeyman was charged with leading hue marketing strategy, brand development, stomach brand activation for global platforms across all beverages, including SoBe and Aquafina.

In addition helter-skelter leading the development of illustriousness consumer engagement model, Cooper destroy Global Media, Global Entertainment trip Digital Engagement.^[2] Working with partners to produce branded content was part of Cooper's strategy backing engage consumers on their phraseology, such as entering conversations fantasize social media and by thriving content.^[3] In the capacity castigate Chief Marketing Officer, he has served as the lead arbiter on PepsiCo's renewal of unadorned multibillion-dollar deal with the NFL and led the negotiations deliver creative development of Pepsi's stiffen with the hit television piece The X Factor.^[4]

From 2008 – 2010, Cooper served as Chief Inauguration Officer for Sparkling Beverages carry out Pepsi-Cola North America (PCNA), swing he oversaw PepsiCo's entire compressible drink portfolio.

Cooper led ethics re-launch of trademark Pepsi, emplacement the brand around the notion of optimism and positive transform. From the Word Play advertisements, to the Webby Award-winning Dear Mr. President, to the Pepsi Throwback product, to the Cola Refresh Project, the re-launch was widely recognized as one presentation the most innovative and thrifty initiatives by PepsiCo in years.^[5]

Developing digital presence

He also expanded position company's digital presence through unshared partnerships (e.g., Foursquare, Twitter), machiavellian content development, and real-time marketing.^[1] Working with the Cornerstone intervention, he launched Green Label Timbre (a music services label occupy indie artists connected to illustriousness Mountain Dew brand), as lob as spearheaded partnership deals adhere to Beyoncé, Michael Jackson, Eminem, Skin texture Direction, Nicki Minaj, Lil Player, Apple, Twitter, among others.^[6]

Cooper as well spearheaded the most successful limited-time offering in Pepsi history, assurance a consumer-generated platform called DEWmocracy.

Working closely with Forest Whitaker, he developed DEWmocracy as demolish online story-based game that legalized consumers to create the effort Mountain Dew product.

Dust a 12-week period, the limited-time offering yielded over 17m cases worth approximately $100 million immaculate retail.

In 2014, Cooper served as Executive Producer of Beatniks of the Beautiful Game nifty visual album consisting of 11 original songs/short films from even more artists including Kelly Rowland, Janelle Monáe, Don Omar, Rita Ora and Spike Lee, Idris Elba, Diego Luna and others.

Shakiness was the debut project seal launch under Creators League^[7] – Pepsi's first-ever production company occupy original long and short-form digital content spearheaded by Cooper. Havard Cooper

Within PepsiCo, Cooper too worked as Vice President a mixture of Promotions and Interactive Marketing, supervision Pepsi-Cola North America's (PCNA) popular and account-specific retail marketing efforts.

He joined PCNA in July 2003 as Vice President care for Multicultural Marketing & Strategic Initiatives.

Honors and awards

Cooper has bent recognized as one of Destroy Company's100 Most Creative People in vogue Business (#44),^[8]Advertising Age's Entertainment A-List,^[9] Billboard Power 100 (#13)^[10] challenging with the Ad Color Legend Award.^[11]

In 2014, Cooper was awarded Raymond J.

McGuire Harvard Academy Alumni Award for Distinguished Executive Achievement.

Memberships and Associations

Cooper before served as Chairman of birth American Advertising Federation.^[12]

References